19 JUNE 2017


The potential for Spanish Wines on the export market

15:00 - 16:30




Robert JOSEPH - Wine journalist

In the space of five years, Spanish wine exports have increased by 43% in volume and 21% in value, ranking Spain as one of the world’s top exporters.

On Monday 19 June at 3pm, the Spanish Wine Exports talk will analyse the keys to this success and the outlook for the next few years.  Moderated by Robert Joseph (The Wine Thinker), the roundtable discussion will bring together leading market players: David Trone (Total Wine&More), Rafael de Rey (OeMv), Pedro Ballesteros MW and David Pedrol (WinetoBe).


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Paul Marchais
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Panelists :

Wine journalist

Mr. Del Rey has ben running the Spanish Observatory of Wine Markets (OeMv) since July 2008 and is also General Manager of the Spanish Foundation for Wine Culture since 2011. This double activity gives Mr Del Rey a deep knowledge on the wine sector in Spain from both, the economic and cultural perspectives.

The OeMv is a private Foundation created by the Spanish Wine industry and the Ministry of Agriculture to provide wine professionals with good and broad information on market and consumers’ trends. The OeMv is the key institution both in Spain and internationally for the follow up of wine markets, expressed in more than 200 reports and more than 35 presentations per year.

The Foundation for the Wine Culture is a private foundation led by five of the most prestigious bodegas in the country and the Ministry of Agriculture. Created in 1992, the FCV is involved in educational programs, tastings of international wines, publications and the organization of different activities relating wine and culture.

David Trone is the Founder and President of Total Wine & More, the largest privately owned alcoholic beverage chain in the United States. At the end of 2016 the company will operate in 21 states with 150 Wine Superstores and over 5,000 team members. Total Wine is adding twenty stores per year with $2.5 billion for 2016 in retail sales.

After years of success in Asia selling in the traditional channels, he ventured himself into a small project of Yesmywine. Thanks to his wine expertise and management skills, we have seen the fastest growing wine business in China of Yesmywine with over 8.5 million members and average of 25,000 bottles sold a day.
In June 2013, his company was chosen to be the world Number One B2C e-Commerce Platforms for selling wine. Furthermore, culminating this fantastic year, David is being selected on the 27th position in the Decanter Top 50 Power list magazine.
Currently David is the CEO of Winetobe, helping the company to become first multi country online wine business with net day delivery. Also founder of “The Wine City Shanghai” the ultimate import and distribution hub in China linked to 1919 distribution network.

Pedro Ballesteros Torres MW has studied around the world, including at the renowned wine regions of Jerez, Burgundy, Napa Valley and Bordeaux, and holds a Engineer degree in agrifood and a master’s in viticulture and oenology among his qualifications. A columnist at several magazines in Spain and Belgium, also writing for wine magazines in the UK and Italy, Ballesteros Torres works in four languages. Chair in major international wine competitions, including DWWA, Vinitaly's 5Stars, Concour Mondial Bruxelles and others. He is active in the fields of promotion and education, and sits in the council of the Institute of Masters of Wine, the governing board of the Spanish Taster Union, the Board of the International Federation of Wine Journalists, the Basque Culinary Centre's Wine Committee. National expert at OIV. Member of Gran Orden de Caballeros del Vino.