Building tomorrow’s wine-growing company: challenges and outlook
Tomorrow’s wine-growing company is being built today. Going forward, industry stakeholders will have to overcome numerous challenges in a highly restrictive regulatory environment, including growing market share, securing existing markets, expanding internationally, financing growth and business, reaching critical mass, planning successions, combating climate change, respecting the environment, succeeding their digital transformation, developing skills, securing supplies and keeping abreast of changing consumption patterns.
What will tomorrow’s wine-growing company look like? What challenges will it have to overcome to secure its future and grow? Are existing resources suited to building tomorrow’s wine-growing company?
These are the questions that PwC will seek to answer based on a study conducted among various stakeholders operating in or partnering the wine and spirits industry and their feedback, as well as on its own experience of providing consulting services to the industry in France and internationally for more than 30 years.
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